Perched high in the Blue Ridge Mountains, Boone delights visitors with a small-town feel, laid-back attitude, and endless outdoor activities. In whichever season you choose to visit, we trust you’ll discover your next nationally-noteworthy travel story in beautiful Boone, North Carolina.

Seeking out the hidden gems of the greater Boone Area? You're in luck! As the Watauga County TDA, we have the most comprehensive information about all of our charming local communities

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Stay up-to-date with notable news in and around Boone, NC.

News & Accolades


Men's Journal - April 2024

When it comes to the 50 Best Vacations in the U.S., Boone took the 43rd spot in the 2024 Men's Journal Travel Awards. Stand-out mentions included Horn in the West, the Horton Hotel, and The Cardinal to name a few. 

Essence - April 2024

In this round-up of The Wine Destinations In The U.S. That Should Be On Your Radar, our Boone Area Wine Trail made the list of 6 unique viticultural areas worth the trip. We'll toast to that!

Southern Living - March 2024

The locals don't lie! This picturesque mountain town ranked #12 out of The 15 Most Beautiful Places In North Carolina.

Condé Nast Traveler - February 2024

Of all the Best Yoga and Wellness Retreats in the U.S. and Canada, Condé Nast selected Boone's Art of Living Retreat Center for its robust programming, Ayurvedic spa, and 380-acre "utopian community."


Southern Living - March 2023

The editors of Southern Living included Boone in their roundup of the 50 Best Small Towns in the South

USA Today Readers' Choice - February 2023

Boone landed the No. 8 spot in USA Today's Best Small Town for Adventure contest.



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