The Original Mast General Store
Nestled in a secluded mountain valley, you'll discover a place Charles Kuralt calls"...a destination." Mast General Store in Valle Crucis. Outfitting the Appalachians since 1883 with traditional mercantile goods, comfortable clothing, rugged footwear and quality outdoor gear for all mountain seasons. Warm up by the potbellied stove, mail a letter at the antique post office, and discover why some times are just too good to leave behind. The Original Mast Store Annex is just 2/10's of a mile down the road on highway 194.