Mast General Store

The Mast General Store both embodies and embraces a way of doing business that is becoming more difficult to find in our fast-paced world. We strive to continue the great tradition of not only providing most everything anybody would need, but doing it with the same gracious and helpful customer service that W. W. made famous. Whether you are at the Original Store in Valle Crucis or the Mast Store on King Street in Boone, we hope the service you receive lives up to that tradition.