The Watauga County District U Tourism Development Authority (WCTDA) is a local tourism development authority authorized by state (North Carolina) and local government (Watauga County) to promote travel, tourism, and corporate travel, sponsor tourist-related events and activities, and finance tourist related capital projects in District U. District U is defined as the unincorporated areas of Watauga County, North Carolina.
The revenue source of the WCTDA is derived from a 6% occupancy tax levied on short-term lodging rentals in the District U area of Watauga County. Therefore, the foremost objective of all actions of the WCTDA is to strategically market and enhance lodging opportunities in our district.
High Country Host Visitor Center
6370 Highway 321
Blowing Rock, NC 28605